The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Price is a vital factor that influences consumers to make the final decision. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Nike Reference this. Adidas and Nike both have powerful brands that are sold around the w orld. Logo of Nike is Swoosh while that of Adidas … The purpose I will be showing in this paper is the comparison and contrast which … While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. About: the Adidas company was started by 'Adolf Dassler' & his elder brother 'Rudolf Dassler' in yeat 1924 under the name 'Dassler Brothers Shoe Factory'. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Adidas is the second largest company who manufactures sporting goods all over the world. It was difficult to find data from company s website as sometimes they might not say their weakness. In case of target audience both Adidas and Nike have different target audience globally. It mainly shows its ad during football games. While the first quarter of 2010 shows 53 % increase in net income. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. According to housewife Tanai Cohen, “There are too many new products on the market and it is impossible to find out about them without advertisements. They fantasy about purchasing their own home and a plot of land to farm. According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. Nike is a U.S based brand of sportswear while Adidas is a German-based company. They pretty much have the same target: people who love sports. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. Nike is the most valuable sports brand in the world, especially in North America. *You can also browse our support articles here >. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. Looking for a flexible role? The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . We use cookies to give you the best experience possible. Adidas runs bigger than Nike by up to 5 millimeters. In 2009 the sales percentage of Adidas reported decline in profits. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. Nike’s high variance could mean that more Nike’s sneakers are either a hit-or-miss, whereas Adidas… Adidas is the Identification of Game It is Adidas' objective to be the chief athletic brand on the planet. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. Horizontal Analysis: Nike sales grew 5% and Adidas grew 14% in sales. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers. Nike sold $22.3 billion worth of footwear in 2018 while Adidas … But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Market and Literature Review of Adidas and Nike. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Marketing Total estimated time used to complete this report will be 9 week. Whereas, Nike shoes run a half size smaller. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. We're here to answer any questions you have about our services. Haven’t found the relevant content? Nike and Adidas have also been the top sponsors in the sports industry. For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. VAT Registration No: 842417633. Adidas shares have also outperformed the … Nike was initially started in 1962 as a blue ribbon sports. Adidas seems to be proud of its sustainable initiatives. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. The implementation of these rules apply to the sort of equipment that is used in each sport. Nike has dominated the market for a long time. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Study for free with our range of university lectures! These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. Along these lines, all that they do is established in sports. Nike is an international US - American sportswear manufacturers. Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. Nike as brand has high premium , so the price of its products is high than adidas. His inspiration was to make all competitors perform better in the game of their choice. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sports wear for men and women. In order to carry out research there were two main methods used Primary and Secondary Research methods. Company History Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Adidas. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Nike's market top right currently is around 110B USD, while adidas' is around 40B USD, so on the off chance that you needed to purchase Nike you'd need to go through much more cash than to purchase adidas. 60 263. As compared to Adidas , the price of products of Nike are high. Disclaimer: This work has been submitted by a university student. 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