Meanwhile, a damning op-ed in The New York Times in November called attention to alleged abuse toward women that took place at Nike's Oregon Project under track coach Alberto Salazar. Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. The brand’s percentage contribution to Nike’s top line has come down over the last five years. Nike on Thursday reported quarterly earnings and sales that beat analysts' expectations, as more customers flocked to its stores for limited-edition Jordan sneakers and ordered athletic apparel from its website. The company calls out strength in its Jordan brand. Gross profit margin percentage of Nike worldwide from 2014 to 2020 Nike's revenue in Western Europe 2009-2017, by segment Nike's revenue in … The sneaker market … Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.43 %, recorded in the same quarter. Looking to the full year, Nike said it is calling for revenue, on a currency neutral basis, to rise close to a low double-digit rate. The results were boosted by the Greater China market, where revenue rose 24%, while sales in North America, its biggest market, rose just 1%. Smartphone market share worldwide by vendor 2009-2020 ... Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. NIKE annual revenue for 2019 was $39.117B, a 7.47% increase from 2018. … Find out all the key statistics for Nike, Inc. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. Opinions expressed by Forbes Contributors are their own. That said, the company's e-commerce growth has since slowed down, with digital commerce sales growing by just 18% in the most recent quarter. The company had a market capitalization of $143.6 billion as of February 2020. The history of NIKE is a true American success story. adidas's 9% share has been declining every year since 2011. Additionally, future orders - which indicate demand - remain relatively soft in comparison to earlier quarters. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. But sales in North America overall still came up short. Analysts had been calling for 8% growth. Mid & Small Cap | European Large & Mid Cap. All Rights Reserved, This is a BETA experience. Just 850+ stores generate over $27 billion of revenues every year. © 2020 Forbes Media LLC. Nike lost $790 million, or 51 cents a share, in the fourth quarter, contrasting with earnings of $989 million, or 62 cents a share, in the year-ago quarter. Trefis is currently used by hundreds of thousands of investors, company employees, and business professionals. Data is a real-time snapshot *Data is delayed at least 15 minutes. NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Nike shares, as of Tuesday's market close, have climbed more than 17% this year. Nike said it saw strength across all geographies. The results were boosted by the Greater China market, where revenue rose 24%, while sales in North America, its biggest market, rose just 1%. This would imply a compound annual growth rate of 42% from the $1.2 billion in digital sales in 2015, when the target was set. As a brand, their global market share is expected to be near 30% by the end of the decade. Nike in October abruptly announced that Parker will be stepping down in January. The numbers that Nike is able to bring in are staggering. NIKE annual revenue for 2018 was $36.397B, a 5.96% increase from 2017. All Rights Reserved. The company report on November 20, 2020 that NIKE, Inc. © 2020 CNBC LLC. Got a confidential news tip? A Division of NBCUniversal. However, the fallout has extended even to Nike's own staff. The company has dealt with intense competition in the footwear market… Gross margins rose 20 basis points to 44%, slightly less than expectations for 44.1%. The company revealed that it hopes to grow its overall business by concentrating its resources in three main areas: e-commerce, women, and the Jordan brand. The stock market held up well in a busy session. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Nike primarily targets consumers who are between 18-40 years of age. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent… Nike has placed growth in the women’s segment high on its priority list going forward. To put things into perspective, Nike took 13 years to add $20 billion in revenues the last time around, in jumping from a $10 billion business to a $3o billion one in 2015. Total sales in Greater China, excluding currency impact, grew 23% to $1.85 billion, topping estimates for $1.80 billion. Finally, Kernan noted that Nike “appeared to be one of the least promotional among our coverage list for Black Friday/Cyber Monday promotions. EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Crisis Catalyzes Demand For Digital Infrastructure, MoneyStamps Of South America - As Investments, They’re Different – Part 1, Covid-19 Related Municipal Defaults Begin, The Dynamics Of Price Discovery In The Stamp Market, Covid-19 Virus Affect On The Stamp Market. ComScore digital trends in October 2020 reflected robust growth, up 20 percent year-over-year above September 2020. Nike said last month that it takes "the allegations extremely seriously" and that it was launching "an immediate investigation to hear from former Oregon Project athletes.". 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