Oracle Content Marketing: Basic Configuration. This has shifted the buying process from one that is sales-driven to one that is marketing-driven. Be the first to comment. Oracle Blogs - Content Marketing. To effectively drive lead generation and, thus, business, your content marketing activities must consider these key elements: Plan out your content marketing efforts with a content strategy. The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. Should create new content or can older content be tweaked, updated, and repurposed? It should outline several integral questions content creators and marketers need to ask: The strategy helps you see how to use content marketing to build an audience, which can then be used to help bolster the company’s bottom line and take feedback in order to improve their products, services, customer journey, and marketing efforts. Gain access to instructor-led digital courses with the Oracle Content Marketing Learning Subscription. No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Our data for Oracle Content Marketing usage goes back as far as 3 years and 11 months. OMC product customers can contact an Account Manager for more information. Your story and marketing are showing them how you can help them do that. There is always something else to distract them. Oracle B2C Service (formerly Oracle Service Cloud) Oracle SRM. Read the complete post . Potential customers want different kinds of content at different stages of their research and purchase process. Content marketing starts a conversation with your customers and prospects. Features. What about a podcast? Integrations, apps, AddThis, DMP, BlueKai, Content Marketing, CRM onDemand, DMP, Marketing Calendar, ODC, Oracle … Oracle Content Marketing. Having a content marketing strategy ensures that your clients and prospects will get the information they need to make informed buying decisions. They ask how can you remind them of good times and their loved ones. Or, try it for free with the Oracle Free Tier. This requires standing out from your competitors and maybe even the constant stream of marketing everybody endures every day. Which type of content you use depends upon you and your audience. Who writes the copy? Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. OCI provides real-time elasticity for enterprise applications by combining Oracle's autonomous services, integrated security, and serverless compute. Visualization can be a powerful tool for marketers, and a prospect or customer might be more of a visual learner, anyway. Assign data attributes to each piece of content such as persona, engagement stage, campaign category, and … Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Certainly, a longer document, such as a white paper or maybe a case study, wouldn’t work very well with mobile marketing. When and how should it be distributed and published and over what channels? Leverage powerful tools and modern marketing insights to influence customer behavior. Ask yourself, what are you trying to achieve with your content? Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' life cycle. Oracle Eloqua AppCloud apps. To view predefined attribute mappings between the user account fields defined in Oracle Content Marketing and the corresponding fields defined in Oracle Identity Cloud Service, click Attribute Mapping, and then click OK. Take inventory of what content you have and what you can produce. We suggest you try the following to help find what you’re looking for: Content marketing involves the creation and distribution of digital marketing assets that drive better business results. Human beings often take in information much more easily if it is done via storytelling. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Learn how to plan, produce, and deliver personally engaging content across multiple personas and social channels with Oracle Content Marketing Cloud training from Oracle University. Oracle Content Marketing Reviews. Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members one wants to reach. Last modified by Reenu Vasnani on Jan 14, 2020 12:27 PM. Available for public cloud. 5 Tips For Maximizing Your Video Marketing. Oracle Content Marketing makes it easy to involve any contributor - whether they’re an employee, an agency or even customers— in the planning and collaboration process to create compelling content. No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Build a timeline for each of your personas and brainstorm what kinds of content they’ll need at each stage of engagement to help them to the next level. Oracle CRM onDemand. Oracle Content Marketing, part of the Oracle Marketing Cloud, makes it easy for everyone in your organization—and even your customers—to create and distribute compelling content across multiple channels to the people you want to reach. When deciding what content to create, consider all the different mediums you might use. If you writing to them, might a limerick amuse them? Content marketing may seem to be the buzz-phrase that never dies, but there is … Words matter greatly, but your content can be more than words. This learning subscription offers 24/7 on-demand access to video courses taught by top Oracle experts. Make the most of the audience you have and are continually building and commit yourself to producing top-notch content for them. The companies using Oracle Content Marketing are most often found in United States and in the Computer Software industry. Oracle Content Marketing allows you to create content assets such as PDFs, videos, power points, webinars, etc. Who manages the project. Empathize with them. There are tools for content marketing and integration into Oracle’s Social Cloud too. The Secrets Of Marketing Automation - Eloqua - Duration: 29:09. Who is your audience? Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Determine if there is a gap between where you are with your current content efforts and where you need to be and how to get there. Oracle Content Marketing While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. Diving into the complex world of content marketing? It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Oracle Marketing Cloud - Content Marketing. You must communicate with the proper tone and voice for your audience, but speak to them on their level. Then you can communicate with your audience in ways that are aligned with their interests and business needs. What is the problem you’re going to solve? A part of Oracle’s Customer Experience solution, Compendium and Oracle will be combined to offer marketers an automated content-delivery system, according to a FAQ issued by Oracle. Please try again. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Comment. Your content should be delivered in context. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Share your progress along the way! They have to come away with something from it. Do not take for granted that you have anyone’s attention. A way of sending email messages? Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Use Oracle Content Marketing with Oracle Eloqua to leverage the following features: About Oracle Moat Oracle Moat is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. 74 Oracle Marketing jobs available on Indeed.com. Also, content marketing works hand in hand with cross-channel marketing systems, because as your prospects engage with your digital content, you’ll gain insight from their digital body language. Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. Oracle CX Marketing Modern marketers choose Oracle CX Marketing solutions to create ideal customers and increase revenue. Try to make it engaging and useful. Whatever your story is, though, it must offer some type of value to its audience. Automate multilingual campaigns and assets with the Lionbridge App for Oracle Content Marketing. Before we can master content marketing, we have to figure out: what is content? This OnDemand Course identifies the main challenges facing content marketers and reveals the ways Oracle Content Marketing helps to alleviate those pain points: Strategic content; Efficient and transparent content production; Content at scale; Cross-channel optimization Learn More from Oracle University. When you complete modules either alone or as part of learning path, and successfully pass its quiz, you’re awarded points and earn badges. Check the spelling of your keyword search. The combination of Oracle Marketing Cloud with Content Marketing is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty. Oracle Content Marketing makes it easy to create and distribute compelling content across multiple channels to the people you want to reach. Recent Content. This course provides an overview of a typical campaign that utilizes both platforms so you and your team can master cross-channel optimization. Oracle Cloud Infrastructure (OCI) is an IaaS that delivers on-premises, high-performance computing power to run cloud native and enterprise company’s IT workloads. Content Marketing's data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth. How do you build a strategy that ensures you’re making the right decisions about content? The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels … Elevating Customer Experiences with Vitamix and Oracle CrowdTwist Learn how to organize your content with Oracle Content Marketing. Create personas based on prospect demographics. How do I earn Ranks and Points? Narrow down your targets and ensure that your content gets delivered to the right person at the right time. There are several general guidelines to developing a content strategy, though. All of your content marketing needs to keep this up, whether it’s the first time you’re contacting someone, if they’re close to the finish line and want to make a purchase, or if they’re already a customer. Oracle Content Marketing makes it easy to involve any contributor - whether they’re an employee, an agency or even customers— in the planning and collaboration process to create compelling content. Earn a Marketing Cloud (Eloqua) Certification We have data on 33 companies that use Oracle Content Marketing. Resources. Oracle Marketing Calendar app . Click Test Connectivity to verify the connection with Oracle Content Marketing. Oracle CX Marketing Help Center Videos 1,012 views. Identify the methods for accessing content created in Oracle Content Marketing while using the Oracle Eloqua platform Examine the features of the Editorial Calendar that support transparency and management of interactions with customers Discover features of the Content Portal that support sales enablement efforts This is an advanced course. This 30-minute … Deep dive into B2B Cross Channel Marketing (Eloqua), B2C Cross Channel Marketing (Responsys), Data Management (BlueKai), Content Marketing, Testing and Optimization … The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. The company … Subscribe now to access this content. This OnDemand Course covers that integration, and more specifically: The rights and roles necessary to authorize linking Responsys to Oracle Content Marketing On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption.. Meet Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework.I just started reading it and I highly recommend it to all content creators. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. Think of what their lives and positions are like and the difficulties they encounter. Your original content can’t just be “same old, same old.” It must bring something new to the table. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Oracle DaaS Enrichment app. Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Oracle CX Marketing (parte di Oracle Cloud CX) è un portfolio integrato di soluzioni di marketing digitale che aiutano gli esperti di marketing B2B e B2C a utilizzare l'intelligenza e ogni segnale lasciato dai clienti in tempo reale per offrire esperienze personalizzate. Content creation is not a one-and-done process. Some might claim that B2B marketing is not as emotional as B2C, that is instead mostly concerned with profits. You can revise and rewrite all you like, but someone else should review it to make sure the message and information within that content piece is understandable, clear, effective, and accurate. User Review of Oracle Content Marketing: 'It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. Feedback Favorites 0 Progress Live Sessions Courses. Clarity is vital. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Ready to train for success in the OCM platform? Decide how to organize and manage your content. Earn a Marketing Cloud (Eloqua) Certification. For a B2C customer, this means tugging on their heartstrings and triggering emotional cues. Have you thought about using a comic strip? Learn how to use Oracle Marketing Cloud products to drive measurable revenue through daily marketing initiatives. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. If so, then you’re already doing content marketing—but are you doing it well? It leaves them wanting more and curious about what you can do for them. Did your newsletter inform them of what was happening in their industry? Everybody wants to get ahead and do well. However, success and achievement are emotional. Organizations must create the right content for the right person at the right time—delivered through the right channel. Type the text CAPTCHA challenge response provided was incorrect. Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Learn how the OCM Product Platform helps you complete daily tasks more effectively. While most marketers create content on a daily basis, the true intent (and real promise) of content marketing lies in having a defined content strategy that works hand in hand with your organization’s goals. Did your email provide a valuable insight into how they could manage a project? Get a Trial, Free Credits, or a Subscription . Content people can connect with interests and intrigues them. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Please enter a comment. Get everyone on board with your content creation process, publishing schedule, and how to organize your content assets. Winning the Content Marketing Battle with Oracle Content Marketing. Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size. Try one of the popular searches shown below. View all. While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. System Requirements for PC & Mac. If it fits your brand and is acceptable to your audience, you can give it a try. Copyright © 2019, Oracle and/or its affiliates. Featured blogs. However, you can only create one piece of content at a time. Thanks to the Oracle Content Marketing: Smart Start Assistant, you will have all the support and guidance you need to successfully implement the Oracle Content Marketing platform and deploy a pilot project within the first two months. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. It is, quite literally, at the heart of everything we do. Oracle DataFox. That's right, Oracle Content Marketing and Oracle Responsys are now integrated, allowing you to push your creatively crafted content over to Responsys for use in B2C cross-channel campaigns. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. An unshared internet connection - broadband wired or wireless, 1mbps or above. Set priorities based on business needs and your budget. 3:43. Headphones with microphone – USB, wireless Bluetooth or audio jack. It emphasizes points and attaches more meaning and emotion to your message. Earning a Marketing Cloud (Eloqua) certification puts you at the forefront of your industry. Actually, a better question would be: what isn’t content? Human beings often take in information much more easily if it is done via storytelling. The Oracle Content Marketing Learning Subscription is a complete, all-digital solution for business users, administrators and implementers seeking comprehensive training on the Oracle Content Marketing platform. The training in this learning subscription covers fundamental and advanced concepts of each application. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. It works well even when we deal with the huge user base. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform!This course provides a tour of the relevant workspaces that support this feature, from the Template Editor to the CTA Management area to the Redirects workspace. A video might suffice, too, as it’d be simpler to let it play, rather than trying to read through an ebook on a phone. It works well even when we deal with the huge user base. However, only 42% said they have acquired the right technology to manage content across the enterprise. It can also help the company find out how to help its customers more. A content strategy involves more than simply planning what content you should be creating. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform! Work hard to make it so enjoyable that your audience will share it with friends and colleagues. Some people like writing it out in spreadsheets, others use PowerPoint presentations, and many have opted for mapping out their content strategy and a content calendar with software designed for that very purpose. The strategy overview focused on the marketing cloud’s ability to present a unified view of customer data that marketers could use to understand behaviours, attributes, and preferences. Oracle Universityprovides beginner to advanced training for all Oracle CX Marketing products.If you use Oracle Eloqua, Oracle Responsys, Oracle DMP (Bluekai), Oracle Content Marketing, Oracle Maxymiser, Oracle Infinity, or Oracle CX Audience, we can deliver the Oracle-approved training you need to successfully support your marketing automation investment. Oracle Marketing; 9 Content Marketing Mistakes That Are Hurting Your Brand; 5 Content Marketing Goals Every Brand Should Have . You can incorporate art, music, the spoken word, maps, games, and interactive features. Content marketing isn't easy to do. Prioritize content that can be personalized to each prospect’s organization and business need. Oracle AddThis. Who does the design? Our growing curriculum for the Oracle Content Marketing platform includes courses that teach best practices and implementation strategies for content marketers. Who edits? Oracle Content Marketing - Organizing Content - Duration: 3:43. How do you manage, store, and organize all your content assets? Standing out takes having solutions for people’s problems and knowing how to properly and effectively communicate that you can do so to your audience. Would your audience prefer a song or even a music video? Oracle Blogs - Content Marketing. Taking that into consideration, some people do not have time to skim through even a short email. We have you covered! Oracle Identity Cloud Service displays a confirmation message. In this … Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Personalizing content as much as possible can help capture someone’s attention and hold it. You should go with whatever method works best for you and helps you stay organized. Oracle Content Marketing Bulk Content Loader. Last modified by Reenu Vasnani on Jan 14, 2020 12:27 PM. There's no doubt that it's effective, but it's very hard to do it well. Newly engaged clients need different content than those who are deeply familiar. In today’s busy world, people are on the go and depend on their phones and mobile devices more than ever. This module will ensure you understand the primary function and intention of the Oracle Content Marketing platform and can access your account. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. It addresses several more key concerns: No formal process exists for how to create a content strategy. They use integrated information from cross-channel, content, and social marketing with data management to deliver personalized customer experiences across all marketing channels. You have no clue if anyone will be interested enough to read it - and want another. 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