It does not matter whether it is on TV or on banner; the message of “go green” is almost always used. Do you have a 2:1 degree or higher? Marketing This will also help the firm in terms of competitive advantage and increased performance. Firstly, adopting green management system means that it will be here forever. Company Registration No: 4964706. A firm engaged in the cause related marketing because of its long term benefits i.e. It therefore gave rise to a standardized model for reducing electronic waste without harming the environment. The following assignment attempts to shed more light on the trend of environmentalism and the concept of “going green”. Furthermore, going green has generated intense controversy: some feel strongly that their individual contribution to society is worthless; while, others firmly advocate that becoming ecologically aware helps prevent possible changes in the atmosphere, resulting from global warming. Such a situation is called a price war among firms in the same industry. However, it is to note that even if there is no such price war, as the industry grows older, price will decline as a result of which; the firm producing at the lowest cost will remain profitable for a longer time period. Go green day essay. Used products came from various sources, but then had to be transferred to one particular place so that the converging process can begin (Thierry et al., 1995). Buzzell and Gale (1987: 113) supported this idea with their argument: “if you think of your product/service offering as a commodity, that’s what it will be–a commodity.”. Producing the same quality of finish product will be primordial for the organisation in order to maintain its image on the market – failure to do so will be disastrous. When a third party endorsed its corporate efforts, the reputation of a firm is reinforced in the “eyes of both market and non-market stakeholders” Sirsly and Lametrz(2008). With regard to “green marketing” in practice, the health report are somewhat uncertain. Green is not simply a color. *You can also browse our support articles here >. To set the ball rolling on, while some managers are investing in the environment and this is most welcomed by the society, others will have to derive ideas about how to identify circumstances which will be favoring both the public benefits and corporate benefits. (wasted resources, wasted effort, and diminished product value to the customer). (Blackwell et al., 2006) Hence it can be said that consumer decision making is therefore based on information processing (Johnson & Puto, 1987). Not many organisations have realized the importance that going green can have on their business. Republic day essay in hindi 2019. Beamon (1999) developed ISO14000 which was introduced as a result of the Rio Summit on the Environment in 1992. By going green, you will read the ingredients on the back of food products, for example, and this can also make you aware of things that are harmful to your health. article=404&issue=46) By and large, an environmentally friendly homestead is a key factor in concern to going green to save environment. Going Green Lately the phrase “going green” has become a part of everyday discussion and debate. This explains why organisations must reduce their disposal rates, because the more they dispose of, the more valuable and costly materials are being wasted, as well as producing more greenhouse gases as these landfills decompose. Green energy is a well known energy source in many countries such United States, China, Germany, and Spain. It was also claimed that sorting and recycling are very essential mechanism in the process of sorting reusable products. (Singh 2008). It even goes further when Dr. Myra Hart, reported that “environmental friendliness” was ranked in the top three factors by women business owners, influencing consumer purchasing decision of consumers. Article Critique. Annotated Bibliography. Going green means to live life in a way that is friendly to the environment and the earth as a whole. This involves a direction relationship with the environment. Environmental concerns are now becoming important to firms also since they have the opportunity to develop their green products demanded by consumers and therefore position their company on the market as a being a green company. If, plastic. If you’re ready to go green, start by changing your personal habits and giving your home a green makeover. Thesis Statement: I will let my audience know about the benefits of going green, how to implement it into their everyday lives, & why they should Go Green. CONTENT The first example. 1.) Go Green, Go Clean Different people have different definitions of going green. Training may be costly and at the same time lowering productivity while employees are at their training session. Products are then selected, assembled and transported to facilities for re-manufacturing. As a result of this, it will generate a new market for renewable energy products. Not only is this healthy for the environment, but for you too. Human activities like farming have resulted in the destruction of the green ecosystem. It does not have to be Earth Day to think about being green. Unfortunately, we do not always think about what effect it is going to have on our environment. The green color is associated with a natural ecosystem, forests, where animals live. 1. Fifteen scholarly journal articles have been used to further support this discussion and provide insight into the world of greenwashing and it’s linkages to corporate social responsibility. Heavy industries having complex supply chains should see that they benefit from the reverse logistics (RL). In addition to the above, it is found that by using practical environmental strategies, firms can eliminate wastages, redesign existing product systems to reduce life cycle impacts, and therefore develop new products with lower life cycle costs (Hart, 1995). Similarly, according to Jon Kaplan who owns a Greenworks Cabinetry in Florida manufactures eco-friendly furniture products. (2000) found positive effects of green management measures on self-assessed compliance with environmental regulations. (Hailes 2007) For example; consumers may be interested in the green attributes (whether the product is recyclable, biodegradable, etc) of a product as well as the manufacturing process (whether environmental norms have been respected during the process). Registered Data Controller No: Z1821391. Hence the firm will be selling its product either at the price prevailing in the industry in order to earn higher profits than that of rival or adopting a price which is below the average price in the industry so as to gain in terms of market share. Green design is an important sub-part in the Green Supply Chain Management. All this gave rise to competitive advantage between firms. Essay with 1000 words, present education system in india essay pdf no homework policy essay body go green day article Essay. Reference List………………………………………………..….. 9 to. Since he has to get most of his materials from the West-Coast and Asian countries too, his products cost much more on the market. 1) The slogan “going green” is seen and heard everywhere, but so many people don’t understand why go green. Companies must learn to view environmental improvement in terms of resource productivity. This is not an example of the work produced by our Essay Writing Service. Few are those who moved from being traditional, but successful are those who took the risk and implemented the new green management system. If you need assistance with writing your essay, our professional essay writing service is here to help! In the 1990s there was a big debate in the field of Business and Environment about “whether it pays to be green.” According to the following strategies put forward; “free lunch”, “double dividend” and “win-win hypothesis”, chances for businesses to be profitable in the environmental investments is uprising. Beamon (1999) developed ISO14000 which was introduced as a result of the Rio Summit on the Environment in 1992. Going Green: Two choices Hence over the past decades, increasing number of companies has initiated new strategies to integrate the environment into their business strategy so as to improve both their environmental and business performance (Porter 1991; Smart 1992; Porter and van der Linde 1995a, 1955b; Hart and Ahuja 1994). Reference this. It can be very useful in saving money on a long term basis, but at the same time it may cost thousands of dollars to install the equipment. (Admin, 2013), stated that deciding on whether being environmentally responsible or the level of spending is more will be crucial. Tremendous pressure groups were for the fact that firms should encourage ‘greening’ in their respective supply chain. (Hart and Ahuja, 1996). This is leading many consumers to search out, However, individuals relentlessly dismiss the issue by being nonchalant and inconsiderate. The average American creates 4.5 lbs of trash per day according to The Green Book, written by Elizabeth Rogers and Thomas Kostigen. Blog Article. The “quality revolution in the late 1980’s and the supply chain revolution in the early 1990’s” has awaken several business conscience to become environmental friendly (Srivastava, 2007, p. 53). to make a short essay on green day decision. Credibility: I have been going green for the past couple of years. Walking or biking is ideal to get to your job or go to school. It is assumed that if the energy costs are low, then the cost benefit of implementing the green system will be low too, but on the contrary assuming fluctuations in the economy, the energy costs might increase which will result in striking payback in the future. (Gregory Hamel, 1999; 2013). The main goal of the company in going green was to be able to make more profits. He says this can be applied for industries dealing in primary metals, grains, chemicals, plastics, and money also. Eventually, Karna et al. Some people only get involved in the environment on Earth Day. (Chris Dinesen Rogers, 2010), According to (Chris Dinesen Rogers 2010) going green can be beneficial to economic growth. Furthermore, environmental management can help to maintain and improve relationships between the different stakeholders as well as reducing the level of conflicts between them which can sometimes prove to be costly (Hull and Rothenberg, 2008). According to Loren Berlin, the United States consumers have purchased $8.2 billion in organic products. Green Energy Paragraph. It states that each product or service should be design in such a way that it encourages environmental awareness. You can plan out small activities for the entire day or for the weeks leading up to Earth Day. green world is a symbol of good social order in the society. Hence, the spending pattern of consumers will determine the type of world they will create in the future. Article Writing. According to Porter, selling products or services with the lowest costs in the industry would be beneficial to the company in terms of competitive advantage. check out our top free essays on go green to help you write your own essay. Here are some activities you might incorporate into an Earth Day event: Discuss cool science topics like energy and water awareness. However, sometimes it not about meeting the consumers’ expectation; businesses have to surpass the expectations to meet quality products demanded by consumers (Gupta & Lehman, 2002; Blackwell et al., 2001; Naumann et al., 2001; Foreman, 2000). Article Review. All work is written to order. Essay / Go Green; Go Green i am doing a research paper and i go green day essay cant seem to find a good thesis statement for it as this is the first time i am doing an academic paper for my mba.essay 4 abstract by 66% of the world population is supposed green to live in a city with more issues rising regarding our capacity to feed those cities in a sustainable way. This process can therefore be defined as the extraction and exploitation of the natural resources gifted by the nature (Srivastava, 2007). Organisations shall be doing such developments, by implementing environmental goals and strategies which match the goals and strategies of the organization. The catch is that to earn this day, we have to keep our playgrounds clean for the week. People are being told to turn off the lights, buy energy-saving appliances, and drive less. Here are eight ways that you can go green. 3. VAT Registration No: 842417633. Body. Green marketing is the development of a marketing mix which caters to a specific target market who desire products/services which are environmentally friendly (Priebe, 2010). Since the early 1990`s companies were faced with the dilemma of implementing Environmental Management in their supply chains (Wu & Dann, 1995) which is however not an easy task. 15 Easy Ways Students Can Go Green Every day should be Earth Day. Life-cycle analysis was an example of a framework that came out of green design. We're here to answer any questions you have about our services. “Going Green” 4 It states that each product or service should be design in such a way that it encourages environmental awareness. The Go Green Project Environmental Sciences Essay. The renewable source of energy will always be here to keep the human needs ongoing. You can make Earth Day every day by just making a few changes in your daily routine. All this were done in the simple main aim to remain competitive in their respective industries (Srivastava, 2007). I need your day help. Going green does not happens in a matter of minutes, it is a whole process and it involves huge costs which is not always effective for the company. 2.1. – José F. Molina-Azorín, Enrique Claver-Cortés, Maria D. López-Gamero, Juan J. Tarí, (2009),”Green management and financial performance: a literature review”, Management Decision, Vol. Similarly, Michael Porter identified two different types of competitive advantage generated by firms in 1980; Low cost and differentiation. In other words, EMS is a broader version of quality programs to managing the environment. Moreover, another main thing is the importance of going green. Moreover, it is found that, the pressure exerted by environmental management on firm performance, this influence can really help firms to cut down on their costs while at the same time respecting the environment. However, on the contrary, those firms which continue to pollute the environment are therefore regarded as a sign of inefficiency (Porter and Van der Linde, 1995). Secondly, by using green materials and workmanship it helps to keep the environment safe as compared to the energy imports which is quite costly. (Srivastava, 2007) stated that collection is the first stage in every recovery process. There is more technological environmental performance whi. Just like other energy zapping devices, they represent the products that damage the environment. Green Supply Chain Management: A Literature Review, Otago Management Graduate Review. What people are not being told is why, specifically. Waste management is another topic that pop up from the GrSCM literature. But why green? Conclusion…………………………………………..……………… 8 It is also stated that the day we reach such a stage, there would be nothing which will be able to save us or even nothing to talk about. Those pressures have as main aim to reduce the level of impact of firms on the natural environment and the society as a whole. Companies should work for welfare of the society as a whole and therefore towards a greener world. to attract and retain consumer for longer period of time. According to Porter (1985: 13), a cost leader cannot ignore differentiation. Here are a few major reasons why to go green: You can save money on your energy bill by cutting back on water consumption, wasteful lighting practices, and buying efficient appliances. Go-Green day is a day where we are allowed to dress up in green accessories. Study for free with our range of university lectures! Our national composting and recycling rate rose from 7.7 percent of the waste stream in 1960 to 17 percent 30 years later. Besides, (Rebecca Lake, 2010) pointed out the fact that several practices and behaviours of “going green” slogan are all motives of saving money, but still there are still ways while adopting green living can be from moderate to very expensive. This implies bringing in some changes which are friendlier towards the environment. ... History of the go green concept ... a festival honouring the deity Ganpati with great fervour. A result of these dreadful action is leading to the destruction of the earth`s ecosystem which implies that, we will soon be left with no clean air, water, land and food. At the end of the ten-day festival, the idols are usually immersed in the lakes, creeks or the ocean. Global warming is the increase of the Earth’s average temperature. 1-888-302-2840; 1-888-422-8036; Home; Services. He also argued that the social responsibilities of businessmen also known as the obligations of firms must follow the policies which will be beneficial to the society as a whole. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It was ranked just below quality (98%) and price (85%) and finally cited environmental friendliness as a moderate influencer (76%). go green Essay Examples. Shawna Newman. That is, in other words, are firms being able to protect the environment as well as being profitable? Therefore, going green is anything that you do to ensure you save the energy, you reduce pollution of the environment, and… Green design is an important sub-part in the Green Supply Chain Management. Hence, this may help to put forward green marketing as a successful tool in the energy market. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. It is harder to think of computers and light bulbs in an energy, green context. It is found that, the technology associated with green living is not beneficial to the environment but often at a much higher cost than their traditional counterparts. Besides, it should be noted that the measures for corporate environmental performance such as toxic emissions or the compliance with environmental regulations are mostly one-dimensional indicators, meaning they look at one facet of the coin. 1 pound per hour: the amount of carbon dioxide that is saved from entering the atmosphere for every … This can be referred to as Environmental Management System. Hence, these studies point out to possible problems with regard to their measures of green management and therefore try to develop approaches which shall be useful to such problems. Another reason the company decided to go green was to help the, Introduction While going green, several factors influencing the financial aspect of the project should be taken into consideration; one of the most important one is the energy cost. Following the National Recycling Coalition, the recycling industry employing over 1 million people and generating approximately $200 billion in annual revenues is extremely good for the economy. This paper will attempt to confirm that the City of Vancouver’s efforts of going green feed into their corporate social responsibility, Eight Ways To Go Green Going Green Essay. The, & Barbaro-Forleo, 2001). Similarly, (Sirsly, 2008) recommended that Corporate Social Responsibility is not always generating the monetary and economic value for the firms, but it help firms to differentiate among themselves. According to Loren Berlin, the United States consumers have purchased $8.2 billion in organic products. 4. Similarly, implementing the green system within the company will mean; training the employees. Works of Arena, Mastellone and Perugini (2003), Beamon (1999) and De Ron Penev (1995) all discussed life-cycle analysis as a framework. Using recyclable or organic products means that toxic materials are removed from the production. The differentiation strategy is when the organisation develops a particular product which offers unique attributes that are valued by consumers and the same product is seen differently from the products of the competitors. Essay on games and entertainment, examples of informative process essay good psychology essay topics english essay pt3 2018. Nowadays, it is found that companies advertise their products by promoting their environmentally – friendly behaviour. Today, you are 4.5 lbs of trash. What changes to your life have you made to go green? The assignment begins with a brief historical overview of the trend, some natural resource to the final product. This implies the switch from the traditional way of production to producing green products which can lead to expensive products to the consumers. Energy saving appliances is normally to be used so as to save water and energy, but they usually come in a high priced package which sometimes is very costly to organisations. (2003) argued that environmental issues were all in the hands of the government. Thirdly, going green will surely benefits the company in terms of its savings. Yesterday, you were 4.5 lbs of trash. For example; the cost of buying a hybrid car may be as the same as a normal car for a long term basis assuming a constant price of gas, but suppose the price of gas experience an increase in the future, then the hybrid car will help one to save much more money than expected. However, their instruments based on cross-sectional data are not fully convincing. For example, Dasgupta et al. Following a study on the purchasing habits of consumers, it was found that women are more environmentally-conscious when it comes to decision making in business that their male counterparts. Green Supply Chain Management became not just a simple fad, as it aimed at both practionners and academics in waste-reduction programs as well as preserving the quality of the products` life and the natural resource. NavinChandra’s (1991) pointed out the first literature in order to reduce the number of wastage that is more businesses going green. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. In the case of the influence of green management impacting on corporate environmental performance, did not generate a clear result. You can view samples of our professional work here. Hence, the most important issue is about these aspects and the financial performance of the business. Small changes in consumer behaviour like adopting products that comes with less packaging and those which are made with plastics can improve the green economy. Now, because of growing concern for the environment, recycling is again on the upswing. Hence marketing strategies along with government aids can help to build strong green marketing campaign and therefore helps to protect the environment in better and efficient way. Acting 7 Go green on Earth Day. Essay 2 maths paper. The bank also recycles paper internally and gives cash back offer facilities to employees up to a certain limit if ever they decide to buy hybrid vehicles in other words ecological vehicles. The message is played often and loudly on TV’s, radios, advertisements, and much more. Happenings 4 Going green is a great way to reduce your environmental footprint and help the planet. Number of Words: 1288 Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Organizations maintaining good relationships with their stakeholders are likely to achieve success much more effectively than competitors (Donaldson and Preston, 1995). (Richard Matthews 2012), In addition to the above, according to (Debra Atlas 2013) 71% of consumer consider the welfare of the environment when they shop. Search Pages. Greenhouse gases are the cause of this problem; carbon dioxide, nitrogen oxide and methane (1). dance critical thinking allegory of the cave poverty academic integrity abortions obesity importance of family mother text analysis university of florida short essay illegal immigration determination freedom. Green world is a symbol of good social order in the society. Consumers always tend to move to other new products and sometimes their behaviour are affected by means of advertising or even their past experience they had with a particular product. 5. 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