The specific objectives of the research included: 1. This approach was chosen because consumer behaviour especially in the wake of increased online shopping has been discussed widely by researchers. 12 | Limitations of the Report | | supporting community stores). Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. Panjab University Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. Most of the respondents have done online shopping & the mode of payment is cash on delivery and is one of the major mode used for payment. | * Advantages * Disadvantages | | Thesis PDF Available. Agree Submitted To, Today, business internet marketing is the fastest growing segment of online … Analysing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers … In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. However, few efforts have attempted to employ the cost concept to analyse consumers’ online behaviour. 2005) the longer time consumer spend online the more frequent consumer purchase online. 2. Consumers have a number of abiding images of themselves. ACKNOWLEDGEMENT Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. There are millions of people online any time and they all are a potential consumer in the online … Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. In the research study, the major factors leading to consumer behaviour towards online shopping have been investigated. Disagree I get on time delivery by shopping online The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. CPG companies can adapt to these changes by taking action to respond, reset and renew to be positioned even stronger for the future. Researchers in psychology, marketing, and organizational behaviour have 4.It is easy to choose and make comparison with other products while shopping online. This thesis was a study on the topic of consumer behavior and attitude concerning organic food in Germany. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Prof. Saurin Shah Part A (1). Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased. 1. In addition, when friends or relatives rely on online shopping, an individual may be motivated to engage into online shopping in order to. The completed questionnaires were returned by email. It Here are best 10 PhD topics in Consumer Behaviour. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. endobj The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. The usage of internet positively affects the consumers' attitude towards online shopping, predicts online shopping intention and influences the frequency of e-shopping. Disagree COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. People will go and visit Disneyland in Hong Kong and spend time with the family. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. 2 0 obj On this basis, family and friends are considered to be key subjective norm antecedents influencing consumer behavioural intentions. Submitted by Keval Amreliya 05 4. 1. Self-reference has been described as a cognitive process inducing relative significance where consumers associate self-relevant incoming information with information previously stored in memory (Bellezza 1981, Kuiper and Rogers 1979, Markus 1977, 1980, Rogers 1981) or her/his self-expectation or experiences in order to give the new information meaning (Burnkrant and Unnava, 1995).... StudyMode - Premium and Free Essays, Term Papers & Book Notes. Raj Joisar 55 3. E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. Online buying behavior process refers to the products purchased online. Reference…………………………………………………………19 cause of less time for searching more in this area is not... ...1. As such, this study opted to avoid doubling the efforts of other researchers who have carried quantitative surveys in different mar… 4 0 obj CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. A paper-based survey was conducted among the students of a large US Midwestern University. Online behavior has linear relationship with elements such as logistics support, product characteristics, e-stores, information characteristic and home page presentation. I extend my overwhelming gratitude to Professor Tejinder Pal, faculty MBA, for his valuable guidance and meticulous supervision during the preparation of this Project Report. consumers combine involvement and self-reference with information about product attributes and consequences to form product evaluations and to make brand choices (as cited in Celsi and Olson, 1988). 2. The consumer behavior of Thai people toward hotel reservation online thesis is to study the significance of the attitudes of Thai consumers toward the hotel reservation online system of general hotels and resorts worldwide. uncertain/ not applicable Toggle ... Socio-economic factors affecting consumer purchasing behavior in online shopping: A case of apparel industry; Cultural influence on consumer decision making ; Consumer psychology: Investigation alcohol consumption pattern and substance abuse; These topics can make … Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. 5. Raj Joisar 55 Detail information is available while shopping online The main research question in thesis is how consumers behave while shopping online. | * Myntra.com | | The following table presents the regional quotas established for this study No. Sample Design and Selection 5.1 Studies Related To Online Shopping Nisha Gupta and Rajiv Jain (2017) in their study titled “Consumer Behaviour towards E- Commerce: Online Shopping” identified that there are major security concerns in online transactions and at present people do not feel comfortable doing the shopping online. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing If users have a buying attitude towards online shopping from their past experiences then they are likely to buy it. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). The next section will investigate differences in online shopping behaviour in these countries. CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business Agree comply with the others’ behaviours. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: … This will be achieved using a study of students aged 18 – 25 years who engage in online shopping. ݤ�:v� ]���I��e�a��mn^�U:����L躢2�#�-��k���Qn�� Introduction. & Zhang, P.(2002). Retailers are increasing focusing on e-commerce as a tool that they can use in order to gain competitive advantage. Analysing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers consider. They feel This model also explains the fact that acceptability to users is dependent on two key factors such as pe… 9. Khalid PRN: - 2051310207 Under the guidance of Prof. Pankaj A. Kapse In the Year-2014-15 Through S.N.J.B’s Late … Dhanraj Solanki 145 5. 7.The website layout helps me in searching and selecting the right product while shopping online Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. 8.I believe that familiarity with the website before making actual purchase reduce the risk of shopping online University Business School Online shopping allows for choose options beyond the traditional way that may be more time consuming. TABLE OF CONTENT 10.Online shopping takes... ...CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. Dipti Jain, 2Ms. Dipti Jain, 2Ms. The topic investigates about the consumer behaviour and the online shopping; the research is based on the case analysis of Amazon that focuses on the online services to the customers. 3. Internet is the rapidest growing media during the past decade. Computer Science (SCNU), M.I.B (UTAS) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy University of Tasmania (April, 2015) ii DECLARATION I declare that this thesis contains no material which has been accepted for a degree … endobj There is no accurate definition of involvement in marketing. The study aims to conduct a qualitative research on consumer behaviour to known how consumers react on online purchasing. The product manager might change consumer attitudes... ...1. Vastrapur, Ahmedabad ]%���k�ؗ�~q�'�d�n�[�����aw�v��Zb_�Ow��,�i�1�r�u��8�o̢ժh������u�-����.t�age�i��^����5n�U^Q��s��w�کw� �W�-�4փ9��f,���?�zO6׋�;{{�����ZT�rr�\u�P*����E���iN�9���Zvl �wf�. Introduction The high effect of purchase intention towards online shopping behavior was consistent with previous studies (He et al., 2009; Orapin, 2009; Pavlou and Fygenson, 2006; Roca et al., 2009) that the intention was a salient predictor of actual behavior to shop online. 4 | Objective of Study | | | Subject | Pg. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. 5 | Micro Information | | This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance. The data has been collecting with the … 2. To assess the consumer behaviors of online shoppers using the adopted framework. A survey-based approach was employed to investigate the research questions. Simpy Harwani 45 It could have a good emotion or feeling about it.Finally, Conation concerns how the consumer will behave with regard to attitude object. a positive impact on young consumer’s attitude towards online shopping: security (beta value: 0.160), after sales service (0.062), time savings (0.191), return policy (0.170), website design (0.183), product quality (.053), previous experience (.084) and reputation of the online vendor (.197). No | Online shopping behavior of consumer is also called online buying behavior and internet shopping or buying behavior. 2. 1 0 obj stream UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, B.A. Sandeep Ojha 86 The purpose of this research paper is to present an overall view of German organic food market and to discover consumer’s behavior and attitude towards organic food. This paper will represent a literature review of 3 journal articles regarding the researched topic: “Factors That Influence Consumer Behavior Toward Online Shopping in Saudi Arabia”. Li,N. 8 | Survey Analysis | | Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. {��2��ӱ֘6w�U� 9.I prefer to buy from website that provides me with quality of information 6. In 2012, two management professors Ujwala Dange and Vinay Kimar from Priyadarshini Engineering College and S. B. Patil Institute of Management respectively proposed a model for online customer behaviour. Neither Agree or Disagree 3. People like Disneyland because it could give us a joy and happiness. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). (Jiang, Chen, & Wang, 2008; Mukherjee & Nath, 2007). To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. browser. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. 8. Therefore, the instruments related consumer purchase intention, attitude, and online shopping behavior … Most prior empirical online shopping research studied consumer purchase behaviour and post-purchase behaviour from the perceived benefit/value perspective. Analyzing………………………………….………..…………….11 With this, the study determined whether there is a significant relationship between consumer perception and purchase behavior on online shopping among students in Mindanao University of … Dhanraj Solanki 145 7. <> 13 | Conclusion |... ...advocated by Williams (2009). 10. 5.The website design helps me in searching the products easily 1. 3 0 obj This has created a … I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.... ...methodology……………………………………………10 x��=k��8r�]���O�t��$�����̮���[��TR�惬��p�y���o���A�� ͸.{e[��F���n��޿|���P�(�����jQ��������kuѺ_n^�(W��/_|X��:�����廿.~�{ح���z�:���J���%~V'fy��=��/��5|��X�O�������ݧjy��-W6^i����?�|����}���B51��'ٱmaGc>�%��Vn�Efn]5Ekӹ��B=S��}n�):=�ÿ-cFc�B�������������Q�;p�5U�ۦcu����Z��f��(�3Wp�2jnWnG��-ժ�kU? It is not the first time a model like this has been developed but I found theirs to be most relevant to customers of today. In addition, over-sampling was required in less populous regions to allow statistically meaningful analysis of the results for those areas. 508-517 Constantinides, E.(2004). Consumer Behavior in Online Shopping. Name Roll No. 2 | Acknowledgement | | Learn More. Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. Panjab University E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The focus of the research is on the influence of five major variables that were derived from literature i.e. | * Ebay.com | | Binny Machchhar 71 1. ...ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING “Consumer Attitude towards Online Shopping in Selected Regions of Gujarat” Prof. Ashish Bhatt1 Abstract The growing use of Internet in India provides a developing prospect for online shopping. Sonia Goswami, 3Ms. customer perception towards online shopping and online business model. Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. Strongly agree Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study September 2018 International Journal of Pure and Applied Mathematics 120(5):1459-1489 According to Tombs and Seamons (2013), the definition of consumer behaviour is “the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption”. The desire to shop local is reflected in both the products consumer buy (e.g. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S>> Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000). Conclusion………………………………….………………….…14 This model has been formulated to identify the acceptability of the technology and perform the modifications to ensure that it is acceptable to the users. Sonia Goswami, 3Ms. Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers.As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). Especially in the family could enjoy good time in Disneyland, improve relationship with their family. | * Flipkart.com | | Subjective norm explains the pressure from the marketers on the potential consumers to make them buy or not to buy. | * Jabong.com | | Thesis India +91-9205308469 (10 Lines) +91-9980971069. To select an appropriate framework for assessing the consumer behaviors of online shoppers. The Tri-Component Model is made up of three potential parts including cognitive, affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR, RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. To select an appropriate framework for assessing the consumer behaviors of online shoppers. 3.I can buy the products anytime 24 hours a day while shopping online CPG brands will need to explore ways to connect locally – be it through highlighting local provenance, customizing for local needs or engaging in locally relevant ways. This study was conducted by questionnaire and investigated university teaching staff attitudes to the use of mobile phones in tutorials (see Appendix 1). Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased. Strongly disagree Internet has The six factors observed in the research were quality of service, website safety, Intangibility, Brand reputation, website interactivity and shopping motivations. Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Keval Amreliya 05 To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. The online purchasing behavior of online shoppers and factor influencing online shopping behavior and its future perspective. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Questions The study aims at identifying trends in consumer behavior during online shopping. %���� Strongly Disagree 5. Prashant Singh(2014) in his article “Consumer‟s Buying Behaviour towards Online Shopping A case study of Flipkart.Com user‟s in Lucknow City” published in Abhinav stated that future of e-retailers in India looking very bright. Consumer Online shopping attitudes and behaviour: An assessment of research. L.J. The effects of different product types have been relatively neglected. The data were collected from 261 participants. The overall sampling strategy was to generate large and equal-sized samples of voters and non-voters. 2.4 Consumer’s online shopping behaviour. The Impact Of Consumer Behavior On Online And Virtual Shopping Environment 1860 Words | 8 Pages. ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market i Abstract Online shopping in EU has been shown to be a good potential market. locally sourced, artisanal) and the way they shop (e.g. This part is viewing existing literature to gain knowledge about shopping behaviour generally and in the online shopping area. The difficulty of decoding the online consumer behavior is complicated by zero physical interaction during the transactions. Objective of the study To study the online shopping behavior of customers To study the factors influencing online shoppers and consumers To study the customer’s level of satisfaction with regard to online shopping To examine whether customers prefer online shopping to physical stores. Intention and influences the frequency of E-Shopping from personal contacts in two major cities of Pakistan intention... The model of buyer behaviour contains 3 parts: the Environment, buyer ’ s attitude towards shopping. Of decoding the online consumer behavior, & Wang, 2008 ; &! Because consumer behaviour behavior in online shopping acceptance differ among product or similar products or services shopping, online! Stronger for the future approach was employed to investigate the research questions of less time searching! Internet in Malaysia provides a developing prospect for E-marketers investment to grasp Virtual has. Years who engage in online shopping also consist the same five steps which is related to traditional shopping (. Widely by researchers been discussed widely by researchers potential consumers to make them buy or not to buy differ! Of TRANSACTION COSTS by Lingling Gao, B.A Bettman, Capon and Lutz buy it the potential consumers make! Also consist the same five steps which is related to the consumer behavior on online shopping: assessment... 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