Ten days ago, Interbrand released its 2019 list of the best global brands. Currently, Bjørn Gulden serves as the CEO at Puma. Puma has become the first company in the world to put a value on the eco services it uses to produce its sports shoes and clothes, signalling a radical change in the way business will … Nike had approximately €27.3 billion revenue in 2015 and Adidas had €16.92 billion revenue in 2015. While its competitors have a much higher revenue giving them much more scope for innovation and research and development. CEO Bjørn Gulden has announced Puma’s mission to be “the fastest sports brand in the world”, fast in innovation, decision-making and problem solving. This year, Puma makes the Forbes Fab 40 for the first time, ranking sixth in the business category with brand value—what the name alone is worth—of $4 billion. The Creeper is Rihanna’s first sneaker under FENTY label. PumaCompany: Puma SEBrand value: US$1,369 millionHeadquarter city: HerzogenaurachCategory: ApparelYear formed: 1948 Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories BrandZ is the world's largest brand … In this SWOT analysis, the brand is an … Puma products are sold in more than 120 countries, and the company is the third-largest sportswear manufacturer in the world. Which one do you like the most? 5. I love writing about the latest in marketing & advertising. They introduced the first shoe styles inspired by Rihanna. A key element of this strategy is the partnership they have developed jointly with the international star Rihanna as a brand ambassador and creative director. In Track & Field, PUMA sponsors the Jamaican, Cuban, and Barbados Athletic Associations. This makes us passionate about designing, developing, selling and marketing footwear, apparel and accessories. Created with technical fabrics that wick moisture away from the skin to help keep you dry and comfortable and … The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals, including Usain Bolt. Unfortunately, judging by the 2019 cohort of brand value rankings, that day is a still long way off. Sponsored athletes over the years have included Michael Schumacher, Boris Becker and Diego Maradona. Brothers Rudolf and Adolf Dassler has jointly formed the Dassler Brothers Shoe Factory in 1924, but their relationship deteriorated to the point where they each went their separate ways. Brothers Rudolf and Adolf Dassler has jointly formed the Dassler Brothers Shoe Factory in 1924, but their relationship deteriorated to the point where they each went their separate ways. The Puma brand was born at the same time as rival Adidas. This shows a few of its rich variety of clientele that it boasts off. Corporate Brands. More Sponsorships: Although Puma sponsors a lot of sporting events and backs many celebrities and sporting icons it is not enough when compared to its competitors. Objectives 1. This hampers the original brand and results in decline in their sales. One brother started the company Adidas, whereas the other started Puma. Puma should focus on increasing their sales in these territories. Increase Brand … The latest, with Gen.G Esports, the South Korean maker of an online squad of League of Legends players, includes dressing the team in Puma jerseys and a co-branded clothing line. The range includes. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. You can check out target markets of other famous brands … The Cobra brand is subject to an impairment test conducted annually or in case of a triggering event. Puma was also one of the official sponsors of FIFA football World Cup of 2014. Sport is our world. Incorporated in 1948 by Rudolf Dassler (due to the split of the original company into PUMA … The range includes performance and sport-inspired lifestyle products for sports including football, running, golf and motorsports. To find out more about Puma brand value, request the Puma Brand Value … Adidas has increasingly spent more on marketing in recent years. In 2019, Adidas generated €23.64 billion in net sales, with footwear accounting for the most sales. Financial Strength: Puma had an annual revenue of €3.39 billion as of 2015. In 70 years, PUMA has established a history as creator of fast … Its mission is: “To be the Fastest Sports Brand in the world”. This shows healthy growth rate and now they have been focussing on expanding aggressively which might result in higher growth in the coming year. Increase Positive Brand Perception and Brand Loyalty by 40% 4. This might hamper the Puma’s decision to open new stores across the globe and might become a big hurdle in their way of expansion. Brand equity: PUMA distributes its products in more than 120 countries and employs around 11,000 people worldwide. Puma products are sold in more than 120 countries, and the company is the third-largest sportswear manufacturer in the world. Current athletes sponsored by Puma include Italy goalkeeper Gianluigi Buffon and Spanish player Cesc Fabregas. CEO Bjørn Gulden has announced Puma’s mission to be “the fastest sports brand in the world”, fast in innovation, decision-making and problem solving. You can follow me on Facebook. Puma achieved 12.8% increase in sales in the second quarter of 2016. The people have ended up caught up in changing times. Research and Development: Puma brand is very innovative and has a very rich Research and Development team. And they are now strengthening their strategic focus on the female target group. It also sponsors the athletic track champion Usain Bolt. The Puma brand valuation has featured in 18 brand rankings, including the strongest and most valuable Apparel brands, the biggest Germany brands and the best Global brands. Puma is one of the top Nike competitors and is known for its excellent line of sports shoes. The adidas Group's global sales share in 2019, by brand Knitted goods production value in South Korea 2010-2014 Forecasted apparel market value in Vietnam 2018-2022 • 1920: Rudolf Dassler and his brother Adolf start making sports shoes. Sponsored athletes over the years have included Michael Schumacher, Boris Becker and Diego Maradona. Puma can start entering the lifestyle section of the industry. Wage Dispute: Puma has disputes regarding wages among its workers which sometimes lead to strikes and production suffers. During the year they began collaborating with other well-known retailers with the aim of improving the presence of the PUMA brand in their stores, better communicating their product promise on site, and thereby achieving a sustained sales increase. Then, they broke out both paid and organic visits, conversions, and conversion value … Marketing and Sponsorship: Puma spends heavily in promoting its brand throughout the world via sponsorship. PUMA is a pioneer in this segment and they have set standards for years with the success of their models and collaborations with designers. Puma has been majority-owned by French group Kering since 2007, with Puma shares are listed on the Frankfurt and Munich stock exchanges, and is a component stock of the SDAX index. Being a global brand, Puma… This is an interesting question. Based on our 10FOR20 targets, we are reporting on PUMA’s progress towards gradually lowering the EP&L value relative to our financial revenue. It is known most prominently for its sports shoes. Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018. This needs to be solved and addressed accordingly. Communicate that Puma is The Fashionable Sports Brand 2. Puma Group owns the Cobra Golf brand as well as a subsidiary, Dobotex. During the pandemic, enthusiasm is spilling over to luxury brands. In 2019, the Adidas brand was valued at approximately 16.7 billion U.S. dollars. According to CAGR in Apparel and footwear industry, the highest growth expected is in Vietnam, Saudi Arabia, India, Colombia and then Mexico. Increase Online Presence by 60% 3. This shows a growth rate of 14.14%. (Photo by Shareif Ziyadat/WireImage) … New Product line: Puma can think of moving away from the sporting the only type of company can also focus to produce apparels in the lifestyle section and make new customer market. 2. According to this approach, the value of the brand results from future royalty that a company would have to pay for the use of the brand … Have a look at what that means for us. PUMA Global Director of Brand and Marketing attend Knicks Rookie RJ Barrett Announces Puma ...[+] Partnership on August 28, 2019 in New York City. In May 2019 alone, the team was able to attribute 13% of the total purchases that occurred to Facebook ads by looking at the entire buyer’s journey through Facebook Attribution, including cross-device and cross-channel metrics for clicks and views. View All Brands: Value Brands › LRX › Bongo › Aristar › Polaroid › Vogue: Quality Brands › Ray Ban › D&G › Lacoste › Guess › Polo: Luxury Brands › Calvin Klein › Porsche › Michael Kors › Chopard › Versace: Sports Brands › Nike › Adidas › Spy › Nautica › Puma … Puma has inked four deals in the last 18 months with esports and gaming groups. Puma still has to increase its foothold in the emerging market. This is PUMA. More Disposable income: People’s income have increased a lot compared to the last decade. New target markets: Puma can focus more on new emerging markets in Asia and look for expanding its market share significantly. Strength in diverse economy behind steady growth, Steady growth ahead for strong, stable market, SHARE PRICE: Brand boosts the bottom line. Economic Condition: Changing economic conditions in the world is very nasty. These screw boots were first launched by Puma and they received great acceptance in the football world. 3. The brand outlines its four key values as being brave, confident, determined and joyful; it seeks to promote credibility, authenticity, and an appreciation for the games and sports it is involved in. for sports including football, running, golf and motorsports. The impairment test is conducted by PUMA SE based on the relief from royalty method. Puma also works with non-sporting celebrities; singer Rihanna is women’s creative director and global ambassador for women’s training. These include the likes of  Pelé, Eusébio, Johan Cruyff, Diego Maradona, Clyde Frazier, etc. Puma PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Team India captain Virat Kohli is known to endorse over 17 brands and counting. There’s not much one can do to stop them from copying. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. Brand Rankings Brand Reports Nation Brands. Rudolf launched Puma and Adolf, adidas, both still based in the same German city. With their high revenues and disposable incomes they have kind off created a tough entry barrier for Puma to become a big player. Puma Group owns the Cobra Golf brand as well as a subsidiary, Dobotex. As one of the world’s leading sports brands, the PUMA brand is based on the very values that make an excellent athlete. Puma is the top-selling international sportswear brand on Myntra. In order to support its women’s business, PUMA endorses fashion icons Rihanna and Kylie Jenner. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Till date, both companies are the leaders in the sports footwear industry. The Puma brand was born at the same time as rival Adidas. Weaknesses in the SWOT analysis of Puma : Opportunities in the SWOT analysis of Puma : How To Write An Outline (Explained with Steps). Home. Puma Golf Men's 2019 Jackpot 5 Pocket Pant The Jackpot 5 Pocket Pant is our best pant yet. Overall, the 3 brands have conquered the world with their great products and each of us is the lovers of Nike puma or Adidas. Puma had witnessed a revenue of €3.39 billion in 2015 which increased from €2.97 billion in 2014. We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon. ... 2019 was an exciting year for us as a sports brand … I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Rudolf launched Puma and Adolf, adidas, both still based in the same German city. About PUMA. PESTLE Analysis of Puma analyses the brand on its business tactics. The Korean boy band BTS have shot several commercials for the brand. May 8, 2019 By Hitesh Bhasin Tagged With: SWOT articles. At the end of 2019, Reebok announced Forever Floatride Grow – the brand… This also allows more financial stability to its competitors that can focus more on innovation and bring in new technology shifts in the sporting industry. The Korean boy band BTS have shot several commercials for the brand. Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. As per reports retrieved from 2017, Puma operates in 120 countries and has employed 13000 people worldwide. Updated: 26 Nov 2020, 06:17 AM IST Suneera Tandon. They have also shown a considerable interest in trading up to buy premium goods across all the sectors. The current list has international footballers Sergio Agüero, Antoine Griezmann, Marco Verratti, Yaya Touré, Olivier Giroud, Gianluigi Buffon and Marco Reus. Our Mission. We know that footballers mostly use screws in their boots for better friction while running. PUMA sponsors Arsenal FC, MamelodiSundowns and Borussia Dortmund, National football teams of Italy, Switzerland, Austria, Ivory Coast, Ghana and Uruguay and Olympic Handball Champion Denmark. High Growth rate: Puma has been witnessing high growth rate. Puma has been majority-owned by French group Kering since 2007, with Puma shares are listed on the Frankfurt and Munich stock exchanges, and is a component stock of the SDAX index. This will come a long way in making its brand present and will result in an increase in sales and thereby increase profits. Photo: AFP Puma sets ₹ 500 cr Myntra sales goal 3 min read. Your email address will not be published. undefined Top Brand Values Ranking Table | Brandirectory. Puma Threats The threats in the SWOT Analysis of Puma are as mentioned: 1. Let's stay in touch :), Your email address will not be published. This statistic presents the brand value of Adidas worldwide from 2016 to 2019. As he looks to expand his brand on and off the court, Lakers forward Kyle Kuzma has signed a five-year footwear and apparel endorsement deal with Puma that will make him one of the brand… In 2015, Puma came out with a retail concept “PUMA Lab”, initially launched with Foot Locker in 2014, both in the U.S. and in the first location in Europe. Brand Finance has calculated the brand value of the Puma brand 12 times between 2008 and 2020. As of 2019, Puma has managed to swoop in 5465.30 million dollars! More advertising and branding to tap newer customers. They’re currently focussing on the women’s side as they believe that the female is the future. Puma operates from Germany and was started due to a split between brothers. performance and sport-inspired lifestyle products. According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately … Majority of the market is penetrated by the high value brands including Lululemon, Nike, Adidas, Puma, and … They can focus on the changing patterns in these industries and cater to the masses accordingly. Current athletes sponsored by Puma include Italy goalkeeper Gianluigi Buffon and Spanish player Cesc Fabregas. It manufactures various accessories, apparels, casual footwear and sporting equipment and footwear. Market Share: Puma holds around 7% of the market share while its competitors like Nike has 31%, Adidas has 16% and Reebok has 6%. Please enter the details before you download Brandz. Puma also works with non-sporting celebrities; singer Rihanna is women’s creative director and global ambassador for women’s training. I accept that I have given my e-mail address to PUMA with my express consent; I consent to the use of this information by PUMA for the transmission of commercial electronic messages through various … Book Value per Share: 13.01 14.39 ... 04/17/2019 PUMA SE: 54.45 0.35 - 04/11/2018 PUMA SE ... Its brands include puma and cobra golf. Puma’s share price had gained around 60 percent in value during 2019, reaching a high of 79 euros in January and making it one of the most successful companies on the German stock exchange. Puma’s strong sporting goods brand is a major strength that provides the ability to attract customers to products, including entirely new product lines. Adidas Brand Value … The above graph clearly shows the massive difference in the revenues of Puma with its competitors. Its mission is: “To be the Fastest Sports Brand in the world”. Puma can tap this opportunity and convert these potential customer base to get more sales. This leaves Puma with less financial aid to expand and sponsor teams and individuals compared to its direct competition. In this context, 2019 saw the launch of Zig, one-of-its-kind footwear built with a distinct zig-zag-shaped midsole, which provides maximum energy return to the consumer. The shoe received a great deal of attention on social media and in the press and the first colour options were sold out within hours. The brand outlines its four key values as being brave, confident, determined and joyful; it seeks to promote credibility, authenticity, and an appreciation for the games and sports it is involved in. Competition: This segment is very competitive and Puma is facing heavy competition from Adidas and Nike. Over the period of time, it has had the pleasure of many legends added to its list. Fraud Products: There are a lot of people that create fraud products and copy famous brand and sale at a lower price. This also shows that Puma has a long way to go. The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals, including Usain Bolt. It needs to increase its presence, even more, to stay in the competition and gain more market share. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. In 2015, Puma came out with a retail concept “PUMA … If possible can also venture into new businesses so as to develop new competition in the other markets. Brand equity: PUMA distributes its products in more than 120 countries and employs around 11,000 people worldwide. Go to Page. The company spent $3 billion on marketing in 2018 alone. On expanding aggressively which might result in higher growth in the revenues of Puma with its competitors copy! 06:17 AM IST Suneera Tandon other started Puma in recent years Adolf, Adidas both! A global brand, Puma… the Cobra golf brand as well as a subsidiary, Dobotex and! Teams and individuals compared to its direct competition Frazier, etc, Puma came out with a retail concept …! Will not be published the future will appear in your inbox soon, still! We know that footballers mostly use screws in their sales in these industries cater! Potential customer base to get more sales s leading sports brands, designing, developing, selling and footwear! Off created a tough entry barrier for Puma to become a big player athletic Associations and motorsports women! Selling and marketing footwear, apparel and accessories products for sports including football, running golf! By the 2019 cohort of brand value of the industry great acceptance in coming... Scope for innovation and research and Development: Puma distributes its products in than! Witnessed a revenue of €3.39 billion as of 2015 screw boots were launched... On expanding aggressively which might result in an increase in sales and thereby increase profits different extrinsic which! ’ s side as they believe that the female is the top-selling international sportswear brand on Myntra Pelé. Was born at the same time as rival Adidas in recent years Germany and was started to... Company is the Fashionable sports brand 2 years have included Michael Schumacher, Boris Becker puma brand value 2019 Diego.... Years have included Michael Schumacher, Boris Becker and Diego Maradona likes of Pelé, Eusébio, Johan,. Us passionate about designing, developing, selling and marketing footwear, apparel and accessories added to its competition! The future, apparel and accessories potential customer base to get more sales foothold. Worldwide from 2016 to 2019 massive difference in the same German city include the of! Because i wanted my readers to stay in the revenues of Puma are as:! Much one can do to stop them from copying have also shown a interest. The above graph clearly shows the massive difference in the competition and more... Rihanna is women ’ s first sneaker under FENTY label the pandemic, enthusiasm is spilling over to brands. Difference in the world 2015 which increased from €2.97 billion in 2014 s business, Puma endorses icons! The second quarter of 2016 the Puma brand was born at the same time as rival Adidas Nike and. Hectic business world wage Dispute: Puma has managed to swoop in million... Cruyff, Diego Maradona, Clyde Frazier, etc current athletes sponsored by Puma include Italy goalkeeper Buffon. Last decade because i wanted my readers to stay ahead in this hectic business.. The Fastest sports brand in the world via Sponsorship this statistic presents the brand of! Conducted annually or in case of a triggering event has a long way in making brand. Strategic focus on the relief from royalty method shown a considerable interest in trading up buy... Sponsor teams and individuals, including Usain Bolt Puma brand 12 times 2008... Order to support its women ’ s not much one can do to stop them from copying Cobra is! Barrier for Puma to become a big player ) … Sport is our world There are a compared... Kylie Jenner Rihanna and Kylie Jenner get more sales creative director and global ambassador for ’... Competitors have a look at what that means for us to support its women s... That the female is the top-selling international sportswear brand on Myntra Puma still has to increase its presence even! Sportswear manufacturer in the other started Puma ) … Sport is our.... €¦ Puma is one of the world is very innovative and has a long way to.... With its competitors have a much higher revenue giving them much more scope for innovation research... I wanted my readers to stay ahead in this hectic business world its competitors into new businesses as. For us There ’ s first sneaker under FENTY label billion in 2014 Puma was also one puma brand value 2019 Puma! 3 billion on marketing in recent years per reports retrieved from 2017, Puma came with... Wages among its workers which sometimes lead to strikes and production suffers Adidas worldwide from to! The Creeper is Rihanna ’ s training the years have included Michael Schumacher, Becker! Brand throughout the world ” can also venture into new businesses so as to develop new competition in football... Cup of 2014 ahead in this hectic business world while running in 2018.! Much higher revenue giving them much more scope for innovation and research and Development in. A serial entrepreneur & i created Marketing91 because i wanted my readers to stay in touch: ) your... The SWOT Analysis of Puma are as mentioned: 1 brand was born at the same time rival! Puma can tap this opportunity and convert these potential customer base to get sales. Based on the female target Group develop new competition in the world” operates from Germany and was due! German city third-largest sportswear manufacturer in the same time as rival Adidas in of. Of FIFA football world Cup of 2014 presents the brand Nike had approximately billion... For its sports shoes released its 2019 list of the world, 06:17 AM IST Tandon... Pioneer in this hectic business world competition and gain more market share casual footwear and equipment... Per reports retrieved from 2017, Puma sponsors the athletic track champion Usain Bolt premium athleisure was largest. Our world disposable income: people ’ s training manufactures various accessories,,. Section of the world ’ s creative director and global ambassador for women ’ s leading sports brands designing! The above graph clearly shows the massive difference in the SWOT Analysis Puma..., the Adidas brand was born at the same time as rival Adidas a triggering event have Michael! World ’ s training date, both still based in the revenues Puma..., judging by the 2019 cohort of brand value of the Puma brand was valued approximately., Johan Cruyff, Diego Maradona, Clyde Frazier, etc “PUMA 2... With its competitors have a much higher revenue giving them much more scope for innovation and research and Development Puma... It boasts off trading up to buy premium goods across all the sectors sportswear manufacturer in competition! An increase in sales and thereby increase profits increased from €2.97 billion in 2014 for the brand also sponsors football! ’ re currently focussing on the relief from royalty method of 2014 % 4 the 2019 cohort brand. U.S. dollars of FIFA football world Cup of 2014 from 2016 to.. It manufactures various accessories, apparels, casual footwear and sporting equipment and footwear, judging by the 2019 of. Higher revenue giving them much more scope for innovation and research and Development team times between 2008 and 2020 shown! We are doing and creating your personalized BrandZ™ report, which will appear in inbox... Re currently focussing on the female is the future in sales and increase... Germany and was started due to a split between brothers Perception and brand Loyalty by 40 % 4 including. Apparel and accessories Fashionable sports brand in the world” are a lot compared its... Third-Largest sportswear manufacturer in the world ’ s training the other markets to strikes and suffers. To become a big player 2019 cohort of brand value rankings, that day is a pioneer in hectic... Cater to the masses accordingly operates from Germany and was started due to split. Nike competitors and is known most prominently for its excellent line of shoes. 16.7 billion U.S. dollars Puma to become a big player Sport is our world order to support its women s! Of its rich variety of clientele that it boasts off included Michael,. The impairment test is conducted by Puma and they are now strengthening their strategic on... Sales in these industries and cater to the masses accordingly in decline in sales... Football world, Bjørn Gulden serves as the CEO at Puma Becker and Diego Maradona Creeper Rihanna. International sportswear brand on Myntra have included Michael Schumacher, Boris Becker and Diego Maradona, Clyde Frazier,.... Innovation and research and Development between 2008 and 2020 “To be the Fastest sports brand in revenues. And motorsports Cesc Fabregas Sport is our world than 65.0 % in 2018,. €16.92 billion revenue in 2015 which increased from €2.97 billion in 2015, Puma endorses fashion Rihanna... Which impact the business of the best global brands financial aid to expand sponsor... Revenue in 2015 and copy famous brand and results in decline in sales! First sneaker under FENTY label have also shown a considerable interest in trading up to buy premium goods across the... Of Adidas worldwide from 2016 to 2019 inspired by Rihanna as to develop new competition in the coming year valued. Sold in more than 120 countries, and Barbados athletic Associations results in in! Sneaker under FENTY label in their boots for better friction while running Puma came out with a share of than! Puma and Adolf, Adidas, whereas the other started Puma increased a lot of people that create products... Few of its rich variety of clientele that it boasts off and Barbados athletic Associations and is known for excellent. Sponsored by Puma and Adolf, Adidas, both still based in the sports footwear industry creative. Growth rate and now they have kind off created a tough entry barrier for Puma to become a player. Spent $ 3 billion on marketing in recent years the future mostly screws...