Multiple automated emails in a sequence are used create user funnels and segment them, based on behavior. A user interface design within tech circles is commonly linked to the design of software or computerised devices, focusing on looks or style. Yelp – A social review platform and search engine that allows users to leave reviews for businesses. Pigeon – A Google search engine algorithm intended to serve up locally targeted information for certain searches. PDF’s are a common document type when uploading documents to the internet, because of its ease of use and its ability to be imported or converted easily. Founded in 2009, Geek Powered Studios has helped hundreds of businesses with their digital marketing endeavors. One major Goal of SEO is to have your website show in searches for as many relevant keywords as possible. They typically uses imperative verb phrases like: “call today” or “buy now”. – A method of redirecting a visitor from one page to another web page, used for temporary situations only. If a URL does not have a minimum amount of reporting data for any of these metrics, it is omitted from the report. However, some people can find cookies intrusive. Synonyms for marketing in Free Thesaurus. Content can be applied at this stage to ensure the suggested layouts suit the desired copy. Tweets are typically public and can be seen by anyone. For example, “shoes” is a generic keyword while “smart black boots online” is a long-tail one. Achieve fluency and you’ll be 9 steps closer to digital marketing success. inVision is a cloud-based digital product design platform that helps development professionals and businesses of all sizes create and manage prototypes. Each time your browser accesses a website, it creates a cookie. For example, if an ad is shown to 100 people, and 10 of them click the ad, then it has a click through rate of 10% (10 clicks / 100 impressions = 10%). purchasing. CPC (Cost Per Click) – The amount of money spent for a click on an ad in a Pay-Per-Click campaign. CPA (Cost Per Acquisition) – A metric in paid advertising platforms that measures how much money is spent in order to acquire a new lead or customer. It will have a list of results relevant to your search, as well as PPC adverts. They are used to refer the user to other content or to help the user navigate a website. Several years ago the web was “one way”, meaning that users were only able to consume information – they did not contribute to the web themselves. Dofollow – A phrase that denotes a hyperlink absent of a “nofollow” tag. – The location and navigation service provided by Google. Campaigns can also refer to a comprehensive digital marketing strategy or project. – A Google algorithm update focused on analyzing the quality of links pointing to a site, or more accurately, the overall quality of a site’s backlink profile. Marketers also use automation to nurture leads by sending relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a sale. This consists of a variety of databases, documents, reports and other information that is not available to the public. – A general term for where a website appears in search engine results. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. – Stands for eXtensible Markup Language. For example, if many websites link to one particular website using the anchor text “free stock photos”, Google uses that information to understand the destination site is likely a resource with free stock photos. Java – Java is a programming language that is used to create applications that can run on a digital device. This is the amount an advertiser pays for 1,000 impressions of their ad. : The section of the Google search results page that features three businesses listed in a local map search area. HTTPS – Stands for Hypertext Transfer Protocol Secure. Website – One or a group of documents, content and/or media that are accessible on the World Wide Web. If a website has a high number of links from websites that are not trusted, adult in nature, spammy or against guidelines, the link profile will have a negative effect on rankings. Other types of codes are used on the internet, such as Flash, but search engines cannot view this material at all. HTTPS has an advantage over HTTP in that the data sent when fetching a webpage is encrypted, adding a layer of security so that third parties can’t gather data about the webpage when the data is sent from the server to the browser. Visitors – A metric in Google Analytics that quantifies a user of a website over a particular period of time. – When a web page uses a keyword too often or superfluously, with the intent of manipulating search engines. Audience lists using uploaded customer data and matching users on a social network. 31. Bing now controls approximately >20% of the search share. It can also include things like web mail, online banking or subscription based content like videos, magazines, newspapers or other publications. These networks are intended to manipulate search engines by adding large amounts of new links to a website’s link profile. Similar to HTML (Hypertext Markup Language) in that it is primarily used to categorize various data for computers and humans to use more effectively. This document is not intended for human use, though it can be viewed by humans. Digital marketing is full of technological jargon which can be daunting if you’re new to marketing on the Internet. Antonyms for marketing. (See also: organic). Light. Spider – An automated program that visits websites, sometimes also referred to as a “crawler” or a “bot”. Heatmapping software is used to track where users click on a page, how they scroll, and what they hover over. – Stands for Domain Name System, it is a protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters). – This is when one website hyperlinks to another website using html href code. An action made by internet users to pass on any form of information (whether it’s a photo, video, article etc.) A social network based on picture sharing. A persona in user-centered design and marketing is a fictional character created to represent a user type who might use a site, brand or product in a similar way as the character. Bing now controls approximately >20% of the search share. A blackat link building strategy that uses a network of websites all interconnected with links in order to boost backlink profiles and rank certain sites higher in google search results. Google Hummingbird – The industry nickname for one of the first major overhauls to the main Google search algorithm. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with organic and map pack rankings. It also allows businesses to engage with users (i.e. Header – Can refer to either the top portion of a webpage that typically contains the logo and menu, or the section of HTML in a website’s code that contains important information about the site. refers to the Google initiative that encourages developers to build sites with a mobile view focus. Google Trends is a free tool provided by Google that shows how frequently a keyword is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Cloaking refers to the “black hat” practice of presenting different content or URLs to human users and search engines. – A live streaming video platform owned by Amazon. – Sometimes known as a virtual assistant or intelligent personal assistant, this software or application can perform tasks or services via verbal commands from a user. A social networking app that provides personalised recommendations of places to go near a user’s current location based on their previous browsing and check-in history. These are realistic and detailed designs — all interface elements, spacing and graphics look just like a real app or website. – A series of advertising messages that share a theme, and market a product or service. Smooth. – LinkedIn’s advertising platform. If you are followed by another user, that user will see your tweets in their feed. Web 2.0 is the idea that users are now able to influence websites and add information to them. If you return to that same website in the future, your browser will use the files from the cache to load that website faster. Dashboard – A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. A stream of conversations. Tag – In WordPress, a tag is an identifying marker used to classify different posts based on keywords and topic. Recently, Twitch has begun to feature streams of popular tv shows, political rallies and traditional sports like the NFL. The revenue comes from advertising based on individual users’ interests that they divulge as they interact with the site – these are known as targeted ads. Ads can have from 2-6 sitelinks. It is often used to talk about political issues, as well as for posting about one’s personal life or company/brand updates. Email programs can use automation to send email messages to people based on certain triggers (new customers, did or did not open the last email, etc). This consists of a variety of databases, documents, reports and other information that is not available to the public. In basic terms, XML allows for customizable tags for marking up information that is otherwise difficult for computers to understand. (formerly Webmaster Tools) – Search Console is a free tool Google offers to webmasters. Algorithm – A process or set of rules that computers follow to perform a task. These types of links are sometimes deemed manipulative by search engines, which can incur a penalty or devaluation against both sites. These ads can all be created and run through the Google Adwords platform. Accessibility refers to designing and developing a website that allows users with disabilities to use the website to the same level as other users. – An ad extension in Google Adwords that appears below the main ad copy which links to a specific page on the website (i.e. Ironclad. When a post or ad is displayed to a user, this is called an impression. When you enter a website into your web browser and press enter, this sends an HTTP command to a web server, which tells the server to fetch and send the data for that website to your browser. – A heatmap is a graphical representation of how users interact with your site. It is believed that RankBrain uses an interpretation model that can test a variety of potential factors and determine the intent of the search. 4 synonyms for marketing: promotional, PR, merchandising, selling. HTTP – Stands for Hypertext Transfer Protocol. Keyword Density – Keyword density refers to the percentage of how often a keyword appears on a webpage in relation to the total words on that webpage. Facebook is the brainchild of Mark Zuckerberg and portrayed in the film The Social Network – if you haven’t at least heard of this website, we’re surprised you managed to navigate to this page! Crawlers are used by Google to find new content and to evaluate the quality of webpages for their index. By default, a hyperlink is a dofollow link until a “nofollow” piece of code is added to it. Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances. Adding hashtags to a post allows users to find that post when searching for that topic. An online design portfolio-based community recently acquired by Adobe, developers of industry-standard design software such as Photoshop and Illustrator. internet marketing. The most well known search engines are Google, Youtube, Bing, and Yahoo. Onsite links often appear near the web page’s title and look something like this: Home > Services > Specific Service. Canonicals can also be used to avoid duplicate content issues within a website. Facebook automatically works on a 28 day click, 7 day view attribution. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. Campaign – A series of advertising messages that share a theme, and market a product or service. Name, address, phone number, website link, hours of operation, reviews and more can all be managed through this tool. Many sites in those fields saw significant drops in rankings, though Google denies specifically targeting these industries. Similar to WordPress categories, but tags are more granular and specific, whereas categories are broad and thematic. Social Media Strategy. Search. This tool is vital for SEO and all marketing channels to understand the performance of a website. – Facebook allows advertisers to reach its users through their ad network. – A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. ROI – Stands for Return On Investment. – A group of two or more words that are used to find information in a search engine. Heatmapping software is used to track where users click on a page, how they scroll, and what they hover over. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. People can post messages about whatever topic they wish in order to generate an online discussion. A session is not dependent on how many pages are viewed, so if a person goes to a website and looks around at different pages for 20 minutes, it would count as 1 session. – In July 2018, Google followed up on their announcement to use page speed as a ranking factor for mobile devices. For example, if you sell eyeglasses, you could make “drinking” a negative keyword so that your products won’t show up if someone searches for drinking glasses. Google Fred Update – In March 2017, Google appeared to roll out a major update that penalized low quality content. Twitter – A social media platform where users interact, or “tweet” by posting a message or replying to a message in 280 characters or less. Some landing pages are designed with the purpose of lead generation, while others are used to direct the flow of traffic throughout a site. Crawlers are used by Google to find new content and to evaluate the quality of webpages for their index. It allows webmasters and SEOs to add snippets of code and tracking pixels, without having to modify onsite script. Keyword – A word or phrase indicative of the major theme in a piece of content. Google+ was used for personal and business pages (now Google My Business), which featured information, company events, updates, and more. – Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites. Digital marketing is the art and science of strategically determining a brand's objectives then employing digital channels. It ranks millions of websites in order of popularity, with an Alexa rank of one being the most popular. the “source” of the web traffic). The most common form of e commerce business is an online retailer that sells products direct to the consumer. Google Penguin – A Google algorithm update focused on analyzing the quality of links pointing to a site, or more accurately, the overall quality of a site’s backlink profile. A higher click-through-rate means more engagement, which generally leads to more quality conversions. Tools used in this phase are user interviews, stakeholder meetings, user persona development and UX workshops. For instance, a webmaster will be able to track which search engines users who arrive on the site are using, how many visitors there are, where they are located, which pages they visited, how long they stayed for, which actions they performed and more. In order for a business to receive a positive ROI, they must earn more money using marketing channels than they are spending on the marketing itself. Example meta tags include the date the page was published, the page title, author, and image descriptions. These are the results of a web search that have not been paid for. Yelp also offers an advertising program which gives advertisers the ability show their marketing assets to qualified Yelp users based on keyword searches. This is used mainly to avoid the crawlers finding pages that are not important or are not meant to be ranked organically; it is not a mechanism for keeping a web page out of Google. – An XML file or page on a website that lists all of the pages and posts for search engines to see. If a website has a high number of links from websites that are strong providers of content or reputable sources of information it will have a positive effect on rankings. Is a secured version of HTTP, which is used to define how data is formatted and transmitted across the web. – Short for “web log”, a blog is a web page or a website that is regularly updated with new written content. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Mobile-first requires responsive websites that work on any smart device and are optimized for fast loading speeds. Without DNS, every website would just be a string of numbers rather than a traditional URL. An online community where designers can upload examples of their work. Linkedin – A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. YouTube offers a growing suite of streaming services and produces original tv series. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. Through different ad formats, advertisers can bid on ad space and target unique audiences based on job title, years of experience, industry, and many other demographics. A metric to measure the efficiency of an ad campaign by comparing your cost to conversion value. A campaign is made up of marketing messages with a specific aim. Need synonyms for digital advertising? – In HTML, “rel” is an attribute associated with links. Another word for digital. Average Position – A metric in Google Adwords that helps advertisers understand where, on average, their ads are showing in Google search results pages. Their real views on issues do not necessarily match the antagonistic comments they make. By placing the # symbol before a word, it is then highlighted as a tag. The user interface (UI) is the point of human-computer interaction and communication in a device. A search engine algorithm developed by Google to determine the quality of links pointing to a particular site. Visit our. This means they spread from person to person very quickly, much like a virus. Slug – Slang for the portion of a URL that comes after the .com. Find 1,182 synonyms for marketing and other similar words that you can use instead based on 15 separate contexts from our thesaurus. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. fans of your Facebook page, email list), and from this list Facebook will identify common characteristics between audience members. Synonyms for digital include computerised, computerized, computer, electronic, automated, automatic, cyber, cybernated, online and programmed. The newsfeed is constantly refreshed with new posts. “Canonical” can be applied to the “rel” attribute, which will link to the original or authoritative page from which content is being used or referenced. It is calculated by dividing the ad’s clicks by the ad’s impressions. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. Contact forms are fast becoming a preferred method for reaching out to a business. UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Webdesign. Best-seller. Featured Snippets cannot be created by webmasters; Google programmatically pulls the most relevant information from an authoritative site. This document helps search engines quickly understand all of the content that they should be aware of on a particular website. A link profile can be used to determine a website’s power, trust, subject matter, and content. Cinch. In contrast to algorithm updates like Panda or Penguin, Hummingbird was intended to completely update the way Google interpreted user search queries. Facebook Profile – A personal Facebook account. They're based on decades of A/B split tests that have proven which words get people to buy stuff and which words don't get people to buy stuff. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. Header Code – On a website, certain code is placed in the universal header section so that it can be accessible across all pages of the website. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites that have partnered with Google). Javascript is used on web browsers to provide interactive elements to web pages that are difficult or impossible to achieve with just HTML or CSS. These adverts are targeted at specific search terms. While this could simply be the homepage, often it is more helpful to the customer (and therefore a business’s profits) if they are taken to a page that is specific to their search terms. Impression Share – Used in Pay per click advertising, this metric refers to the percentage of times viewers have seen an advertiser’s ad, in relation to the total possible amounts that ad could have been seen. It is calculated by dividing the ad’s clicks by the ad’s impressions. 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